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21

Jan

2016

Brunswick County Coalition buys billboards to raise prescription abuse awareness

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By Sam Hickman with Brunswick Beacon — The Brunswick Coalition, which has been established to combat prescription drug abuse, has purchased billboards to create awareness about the potentially deadly consequences of leaving prescription medications unattended.

<div class="source">Photo contributed</div><div class="image-desc">The Brunswick Coalition, a group of community leaders working to combat prescription drug abuse and misuse in the county, recently purchased two billboards that will be located on U.S. 17. The billboards’ message encourages parents, grandparents and older family members to lock their prescription narcotics securely inside the house. The billboards pictured here will be located at 7270 U.S. 17 South just south of N.C. 87 in Leland and at 2618 Ocean Highway, 0.1 miles south of Royal Oak Road in Shallotte. </div><div class="buy-pic"></div>

The Brunswick Coalition, a group of community leaders working to combat prescription drug abuse and misuse in the county, recently purchased two billboards that will be located on U.S. 17. The billboards’ message encourages parents, grandparents and older family members to lock their prescription narcotics securely inside the house. The billboards pictured here will be located at 7270 U.S. 17 South just south of N.C. 87 in Leland and at 2618 Ocean Highway, 0.1 miles south of Royal Oak Road in Shallotte.

The coalition used grant funding to purchase spaces for two billboards, one at 2618 Ocean Highway 0.1 miles south of Royal Oak Road in Shallotte and another at 7270 U.S. 17 just south of N.C. 87 in Leland.

One poster features the eyes of a young woman with an adjacent message that reads, “She gets her hair from her mom. Her eyes from her dad. And her drugs from her grandma’s purse.”

The billboards are part of a National Family Partnership and Lock Your Meds campaign designed to reduce prescription drug abuse “by making adults aware that they are the ‘unwitting suppliers’ of prescription medications being used in unintended ways, especially by young people,” according to its website. The campaign includes an array of high-quality advertisements, posters, educational materials, publicity opportunities, interactive games and slide show presentations. Read the whole article here.

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